Erin McMullan | Campbelltown, NSW
Leading the community as an early learn to swim advocate with 500 little swimmers.
Our franchisee Erin McMullan opened JUMP! Campbelltown in September 2015, and is leading the community as a water safety champion.
Erin embarked on her franchisee journey seven months pregnant with daughter Clara (now 14 months) with her two-year-old son Zachary (now three years of age). She had enjoyed an aquatic industry career spanning 20 years, and was looking at setting up her own school, but unable to afford the establishment costs.
After meeting with Ian Campbell, JUMP! Swim Schools’ founder in 2015, Erin realised that our Prepare, Instruct, Praise teaching philosophy was a perfect mesh with her own, and decided that JUMP!’s franchise model held great appeal.
“The opportunity to open a JUMP! Swim School came at exactly the right time. I was looking at setting up on my own, and was considering applying for a bank loan of 500K to do so … out of reach, really.
“Investing in the JUMP! franchise model slashed my establishment costs by over two-thirds, with the added bonus of franchisor operations, training and marketing support; and national brand recognition.”
Within a 10km radius, Erin had quite a bit of competition, with three council pools and six private swim schools. Yet within the first 12 months, her enrolments increased month by month to over 300 students, growth that she attributes to JUMP! Swim Schools being exactly what parents want and are unable to get from bigger facilities.
“I’m right on track to meet my target of 650 students in 2017, and look forward to opening a second site in the near future.”