Learn-to-swim demand is making winter the new swim season

Australia’s only international swim school franchise now has almost 60 trading locations across four countries!

If you think winter is an off-peak season for swimming lessons – think again!

We’ve pulled the data from the beginning of 2017 and the figures say it all. We actually have seen an increase in enrolments from this winter and the last!

That’s a 14% increase over winter in 2017!

Why? 62% of our students are under 3 years old!

What does this mean? There are no other sports for babies and infants to take part in, particularly over winter, which is why we don’t see a drop-off in this age-group at any time of year.

Outside of this age-group, 29% of our swimmers are beginners who swim with us year-round.

We recently featured in the Courier Mail regarding winter swimming.

JUMP! Founder Ian Campbell says,

“By cutting swimming lessons for winter, children enter summer without important skills, capabilities or the confidence they might have had just months earlier.”

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